BMW i Vision Dee: The world's first fully color-changing vehicle

Unveiled as the world's first fully color-changing vehicle, the BMW I Vision Dee is not just a car—it's a dynamic, motorized canvas and a glimpse into the future of personal mobility.

Color changing car

E Ink is at the heart of the BMW I Vision Dee's color-changing tech, the same used in e-readers. However, BMW has taken it to a whole new level. The I Vision Dee is wrapped in special panels, allowing it to change colors on demand. It's a complex process involving an electric field to tiny microcapsules containing positively and negatively charged pigments. By adjusting the electric field, different colors can be displayed on the surface of the car, creating a chameleon-like effect.

New era of expression

The ability to change a car's color at will is a clever leap in customization. For drivers, this means their car can reflect their mood. Imagine driving a sleek black sedan to work in the morning, then switching to a red hot rod at night. The I Vision Dee's color-changing capability isn't just about showing off. It can be for practical reasons, such as switching to a high-visibility color in bad weather.

Beyond the surface

While the color-changing feature is the star of the show, the BMW I Vision Dee is packed with other cutting-edge features that boost its futuristic appeal. It blends with the driver's digital life, featuring advanced artificial intelligence that can interact with the driver in a personalized way. Its augmented reality head-up display projects driving information on the windshield so the driver can focus on the road.

Sustainability and beyond

E-ink technology is energy efficient because, unlike other displays, it only uses power during the actual color-changing process. Plus, the wrap can be recycled, and sustainable materials are used when built. While the I Vision Dee is a marvel of modern technology, it is also a responsible choice for the environmentally conscious consumer.

Looking forward

The BMW I Vision Dee is a bold step toward what a car can be and is expected to reach production by 2025. The wait is almost over if you're holding onto your old car until the perfect one comes along to buy. In the meantime, see how much you'll get from Peddle with a no-pressure, instant offer.